A new foundation for how people book services.
People move through life surrounded by services, yet accessing them has never been seamless or transparent. Appointments, inspiration, discovery, and trust live on separate platforms. We are bringing them together — on terms users own.
Johanna Viio
Founder · CEO
Origin
Six years from observation to foundation.
- The observation2020
A missing layer.
In the middle of the pandemic, Johanna Viio sees the gap clearly — appointments, inspiration, and service discovery all existed online, but on separate platforms. No single layer brought social discovery, intelligent recommendations, and ethical data handling together.
- The company2023
Fixmeapp is founded.
Backed by early ALMI funding, the first UX prototypes take shape in Stockholm — the foundation begins on screen, before a line of code.
- Where we areToday
Shipping the foundation.
Provider app in early access, intent-based AI in production, four active research areas with KTH and Aalto.
- Where we’re headed2030
A new foundation, worldwide.
Service booking that is ambient, intent-aware, and built on data users own — from Stockholm to anywhere.
The mission
A seamless way to book.
On terms you own.
Booking the services you need should feel effortless. And the value created by your signals should come back to you — not just to the platform.
From “hi” to “booked” in seconds.
The way booking should have always worked.
Matching from aggregated signals.
No detailed profile on you. Ever.
Opt-in by design.
When your data creates value, that value flows back.
How we work
Four convictions that shape the product.
Research-led, with intent
We do research with KTH and Aalto with one goal — to make booking faster, more precise, and more private. Not every paper becomes a product, but every direction shapes one.
In practiceKTH thesis work on aggregated signals shapes how we think about matching.
AI-first, never AI-as-decoration
Every product surface starts with "how does AI make this zero-effort?" before we build the manual version. We use AI where it earns its place — not because it’s on a slide.
In practiceProvider setup is a one-tap profile import — no forms, no menus.
Privacy is the product
We build for a world where users own their data and benefit from it. That conviction shapes every architectural choice — from local-first onboarding to aggregated-signal matching.
In practiceMatching from aggregated signals, not stored behavioural histories.
Direct, warm, human
Providers are artists. We talk to them that way. No corporate jargon. No 47 settings menus. One screen, one job, one tap.
In practiceThree tabs. One screen per job. Settings buried because they should be.
From the lab
Research first, product second.
We collaborate with KTH Royal Institute of Technology, Aalto University, and independent researchers on practical projects that bridge academia and industry.
Get in touch
Say hello.
Small team — you'll usually hear back the same day.
The fine print
- Legal entity
- Fixmeapp AB · 559441-9607
- Location
- Stockholm, Sweden
- @fixmeapp.ai
- General
- hello@fixmeapp.ai
- Partnerships
- partnerships@fixmeapp.ai
- Privacy & data
- privacy@fixmeapp.ai